Aadrika Singhal

Design Portfolio

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Vitale: Indian Healthcare ecosystem

Role

Product Designer

Project Duration

8 Months [Jan-Aug 2023]

Disciples

User Research

Interaction Design

Prototyping

User Testing

User Research, Interaction Design, Prototyping, User Testing

Designed a UHI-based healthcare app that cut user distraction by 27% and raised clarity scores to 64 (market avg: 42–52). The interface balances user needs, system requirements, and seamless future integrations—setting a new standard for accessible digital healthcare.

Project Goals

[A]
Making an app that aligns with the future vision of the company
and can accommodate the need of hardware integration.

[B]
Differentiate from competitors through excellent service and ease
of use of the product.

[C]
Building a loyal customer base that may convert into future device
customers.

Research

White paper research

Comparative Analysis

User Interviews & Surveys

Synthesis

Journey Mapping

Persona

How Might We?

Design

User flow

Information Architecture

Design System

Wireframes

Refined Ui

Evaluate

Heat Map Analysis

Challenges

Reflections

Identifying Problems

White Paper Research

Competitive Analysis

User Surveys

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[A]Identifying ProblemsIdentified gaps in current UHI apps and internal hardware needs. Aimed to simplify user experience, improve record tracking, and align with India’s digital healthcare push post-COVID.

After COVID-19, India saw a major push toward digital healthcare with the launch of the Unified Health Interface (UHI) under the Ayushman Bharat Digital Mission. This opened up new possibilities for connected care, allowing patients to share health records with doctors and book consultations across platforms. However, most applications in the ecosystem ended up being cluttered and overwhelming, often offering too many features with little clarity—making them hard to navigate for everyday users.

At the same time, the company internally aimed to build an app that could integrate smoothly with its health-monitoring hardware. The goal was to allow users to track their health metrics and send records via UHI to any doctor—ensuring accessibility, continuity, and ease of use. This required a clean, user-first design that could support the government’s vision while aligning with the company’s tech and business goals.

To define the problem: most UHI-integrated applications failed to provide a user-friendly experience. They were built around feature density rather than real user needs, leading to high cognitive load and poor engagement. This made it harder for users to manage their health and trust digital systems for care.

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[B]White Paper Research

This was done to understand how UHI framework works, who are the stakeholders. Along with that how market is adapting to it.

It focused more on understanding the ecosystem, tech protocols, and the role of digital health in India. This helped in aligning the product with future UHI integrations and compliance.

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[C]Competitive Analysis

A comprehensive analysis was conducted on more than 12 UHI (Unified Health Interface) enabled apps to assess their strengths and weaknesses (SWOT), as well as their IA and User Flow.

Majority applications featured a multitude of functions and had bad UI as reported by users which led to elevated cognitive load. This analysis helped more in product design (MVP) than designing UX and UI of the app.

ABHA

EKACARE

DRIEFCASE

PHABLE

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[D]User Surveys

Why it was skipped:
Due to a tight timeline and the founder’s prior deep user research, this step was intentionally skipped to focus on rapid MVP design. The founder’s insights acted as a proxy for direct research.

What I did instead:
Compiled existing user pain points, quotes, and behavior patterns already gathered by the team. These were mapped into the design process and referenced throughout.

Disjointed Records

Users face scattered health data across platforms, leading to repeated diagnostics and poor continuity of care. A unified record system was crucial to streamline the experience.

Poor Clinic Adoption

Clinics avoid digital tools due to complexity or lack of clarity. This delays UHI adoption and breaks the patient’s seamless journey across providers.

Overloaded Apps

Existing apps are cluttered and confusing. Combined with lack of affordable health-sharing devices, users are left without simple tools to track or share vital data. The solution aimed to simplify the UI and connect with cost-effective hardware.

Persona

User Journey Mapping

How might we

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[A]

Persona

I developed user personas to identify ideal users who would benefit most from a unified health record system. This helped focus on the goals, needs, and frustrations of caregivers managing family health and elderly users navigating routine care with limited digital access.

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[B]Journey MappingThis journey map outlines how users currently manage and share health records across disconnected systems. It highlights key pain points like lack of centralized data, manual entry efforts, and difficulty in sharing reports with healthcare providers, especially for families juggling multiple members’ health data.

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[C]

How might we?

The “How Might We” section turns real challenges of Indian families like managing multiple health records into design opportunities. It helps us focus on making digital health tools simple, accessible, and tailored for semi-digital users within the UHI system .

Persona

Information Architecture

Design System

Wireframes

Refined UI

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[A]

Information Architecture & User Flow

The information architecture and user flow were shaped by insights from white paper research and government policies. The structure was planned to align with UHI standards and ensure future compatibility with hardware integration, while keeping navigation simple and intuitive for users.

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[B]

Design System

A flexible and reusable design system was created to maintain UI consistency while allowing room for feature growth. It helped align the product’s look and feel across screens and supported faster handoffs to development.

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[C]

Refined UI

The final UI was shaped through continuous iteration, focusing on clarity and utility. Element placement followed familiar mental models, drawing inspiration from existing apps—even those with flawed UIs, to ensure intuitive navigation. The UX approach remained subtle, emphasizing reduced cognitive load and ease of access without overloading users with options.

Uses short GIFs to visually explain key features upfront, reducing reading effort and increasing
clarity.

In-app walkthrough with step-by-step prompts to help users understand core flows without needing external help.

Prioritizes key actions using a simple four-card grid, reducing clutter and helping users access core features quickly.

Collapsible menu structure to reduce visual clutter and cognitive load, making dense information easier to browse.

Heatmap Analysis

Final Result

Challenges

Reflection

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[A]

Heatmap Analysis

Heatmap analysis helped identify attention-heavy areas that didn’t align with the intended visual hierarchy. Sections of lower importance were receiving disproportionate focus, prompting layout adjustments.

These changes led to a 27% reduction in attention on non-priority areas and lowered cognitive load by minimizing unnecessary on-screen information.

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[B]

Usability Insights & Outcomes

Usability testing was conducted at Northern Railway Central Hospital with participants interacting directly with the app. The goal was to evaluate if users could easily complete key tasks like managing records and navigating the interface.

A structured questionnaire followed the session to gather feedback. Results showed improved clarity across screens and strong potential for helping users manage medical records for themselves and their families.

Home screen clarity improved by 34% compared to commonly used apps.

Other major screens showed a 38.6% increase in clarity over similar applications.

86% of adults believed the app would help manage medical records for themselves and their parents.

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[C]

Challenges

Presenting multiple features in a text-heavy app while keeping the UI minimal took several iterations.
Gathering uniform and structured data from primary sources was tough, as most information was fragmented, which made shaping the UX and information architecture more time-consuming.
Usability testing was challenging due to difficulty finding suitable participants — especially in a hospital setting where people were either unwell, occupied, or unwilling to engage.

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[D]

Challenges

An app alone cannot fully solve the problem; deeper, multi-level solutions are needed.
Working with government initiatives like the Unified Health Interface (UHI) offered valuable lessons in collaboration and alignment with public healthcare goals.
Technical and user adoption challenges acted as catalysts for learning and future improvement in healthcare tech solutions.

“Aadrika was quick to adapt and always ready with changes when needed. Even without clear direction, she came up with strategic ideas and moved things forward. She is a young talent with a lot of grit and spark. I can confidently recommend her to any team and organization.”

Rishabh LalFounder & CEO, Vitalth

“Working with Aadrika is always electrifying. Every question and logic she brings pushes us to build a truly user-centric product or service. I really admire this way of working and how she simplifies complex problems with minimal resources, it’s truly exceptional.”

Jhonty DholFounder & CEO, Visey

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If you’re cracked and building, I’m in.

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